Worlds that stand out.
Stories that connect.
What is Lemon Jam Lab
Lemon Jam Lab is a studio of visual thinking, illustration, and branding that doesn’t just design — we build living visual worlds.
We work at the intersection of design, art, and perception research, so that brands are not only seen, but felt, remembered, and experienced on a sensory level.
About the founder
Marta works at the intersection of branding, illustration, and narrative design, with 10+ years of experience creating visual systems and story-driven worlds.
She began her career in Luhansk, Ukraine, in an ambitious design studio that worked on large-scale projects such as shopping malls and museums.
After moving to Stockholm, she studied 3D art and animation — and discovered that what interested her most wasn’t a single tool or discipline, but the ability to shape stories and build worlds. Understanding how every visual element connects into a larger narrative became the foundation of her practice.
Her work in the game industry reinforced that approach. Moving between product development and marketing showed her that the most meaningful projects are the ones where you can see the entire journey — from the first spark of an idea to the moment it enters the world.
Now based in Northern Germany, Marta founded Lemon Jam Lab: a studio built as a space for bold ideas, visual research, and story-driven design.
A practice that values experimentation, play, and stepping outside predictable visual frames.
What we stand for
Authenticity over perfection
Because people connect to what feels real, not flawless.
Story over trend
A brand is not a style — it’s a narrative.
Imperfection is not a flaw
It’s an entry point for empathy.
Mixed media, because reality is never just digital
We build visuals that can be felt, not only viewed.
Design as a way of thinking
Form follows meaning, not the other way around.
Play as a method
Experimentation isn’t chaos — it’s clarity in progress.